Ayush Sector Overview

India’s Ayush sector, encompassing Ayurveda, Yoga, Unani, Siddha, and Homeopathy, is globally recognized for its contributions to traditional medicine and wellness. Valued at ₹1.5 trillion (approximately $18 billion) in 2023-24, it plays a vital role in the healthcare ecosystem. The sector is experiencing growing domestic and international interest, driven by the increasing preference for natural health solutions and wellness practices.

Why Invest in the Ayush Sector

• Global Demand: Rising interest in alternative therapies.
• Government Support: The Ayush Mission promotes traditional healing practices.
• Market Expansion: Growth in wellness tourism and natural product exports.
• Health Shift: Increasing focus on preventive healthcare.

Incentives & Schemes

• Ayush Mission: ₹1,500 crore to promote traditional medicine.
• PLI Scheme: Encourages manufacturing and exports of Ayush products.
• Infrastructure Development: Funding to enhance healthcare infrastructure.

Highlights

• Growth Drivers: Increasing global demand and government initiatives supporting the Ayush sector's expansion.
• Market Expansion: Rapid growth in wellness tourism and Ayurvedic products.

Ayush Sector Data

Category	Details
Market Size	₹1.5 trillion (2023-24)
Wellness Tourism Growth	Expected to reach $5 billion by 2025
Export Value	$1.3 billion (2023)
Ayurvedic Product Sales	₹15,000 crore (2023)
FDI in Ayush Sector	Over $100 million since 2000
Registered Institutions	500+
Market Growth (CAGR)	15% CAGR by 2025
Government Support	₹1,500 crore under Ayush Mission
Employment	2 million people employed
Export Growth	Expected to grow by 20% annually